We are a New Zealand owned and operated small business specialising in softbaits. We love fishing and therefore want to provide tackle for people who love fishing as well. We started as we saw a need for more sotbait brands to be available in New Zealand. We have tested and tried our products here and abroad and we import the best available on the market from Europe. It is early days for us and COVID is making things tricky, but, we plan to import more baits over time, from leading manufacturers around the globe.

Fishing is a way of life, a resource, a recreation. Whether it's for kai moana or the pure rush of getting a tight line we want your next fishing trip to be an adventure. 


As we want to reduce plastic wherever we can, we get our baits in bulk where possible. We will then hand pack them in degradable packaging and inspect every bait before its been sold to you.