We are a New Zealand owned and operated small business specialising in softbaits. We love fishing and therefore want to provide tackle for people who love fishing as well. We started softbaits.co.nz as we saw a need for more sotbait brands to be available in New Zealand. We have tried and tested our products here and abroad and we import the best available on the market from Europe, Japan and America.
Fishing is a way of life, a resource, a recreation. Whether it's for kai moana or the pure rush of getting a tight line we want your next fishing trip to be an adventure.
As we want to reduce plastic wherever we can, we get our baits in bulk where possible. We will then hand pack them in degradable packaging and inspect every bait before its been sold to you.